Social media

For a down-ballot race, social media is often the single largest audience the campaign talks to every day — and it is almost always managed in a tool that has never heard of the voter file. The result is two disconnected pictures of the same election: one of who you are trying to persuade, and one of who is actually seeing your message.

Culper's whole premise is that those two pictures should be one. When your pages live in the same platform as your walks, texts, and lists, the content you publish stops being a guess into the void and starts being another channel you can aim, measure, and coordinate with everything else the campaign is doing that week.

That is why social is built in rather than bolted on. Even in its first beta form, pulling your pages into Culper puts your public voice on the same screen as your ground game, which is the foundation everything else here builds toward.

And it compounds over a cycle: the same supporters who engage with your posts can be recognized, tagged, and folded into your walk and text universes, so a like or a comment today becomes a targeted contact next week. A campaign that treats its followers as part of the voter file, not a vanity metric, turns everyday posting into durable organizing.

Link your campaign's Facebook Page, and the Instagram account connected to it, in a few clicks through Meta's standard authorization. Culper never asks for your password; the connection uses Meta's official login screen and can be revoked at any time from either side.

Because access to your pages runs through Meta's app-review process, the connection rolls out in stages rather than flipping on for everyone at once. That is a Meta requirement for any tool that touches Pages, not a Culper limitation — reach out and we will get your pages linked while review completes.

• One-click Facebook and Instagram connection through Meta login
• Revocable any time, from Culper or from Meta
• No passwords stored — official OAuth only, with clear permissions

Once connected, Culper pulls your published posts from your pages so your recent activity shows up inside the platform, next to the rest of your campaign. Instead of hopping between tabs to remember what you said and when, you get one running view of what your campaign is putting out publicly.

The fetch reads from more than one source so the timeline stays complete even when a post was made from a phone, a scheduler, or the Page directly. It is a read-only mirror today: Culper shows you your posts; it does not yet publish on your behalf.

That shared view is the groundwork for the reporting and targeting features coming next, so connecting early means your history is already in place when they land.

Three things are on the near-term roadmap. First, scheduling and cross-posting to Facebook and Instagram, so you can plan a week of content in the same place you plan a week of door knocking. Second, engagement and reach analytics sitting beside your voter data, so a post's performance is legible next to the universe it was meant to move.

Third, and biggest: building a social ad audience directly from a Culper voter segment. Because the platform already knows your persuasion and turnout universes, the people you are walking and texting can become the exact people who see your feed — instead of paying to reach a broad, mostly-ineligible audience.

Rollout scales as our Meta app review completes. When it lands, social stops being a separate silo and becomes another targeted, tracked channel in the same coverage picture as everything else.

• Schedule and cross-post to Facebook + Instagram
• Engagement and reach analytics beside your voter data
• Custom ad audiences built from any Culper list